Just posting links won’t give you and your brand any exposure, Social listening and interaction is a must. Growing your social media presence is key for creating new fans, friends, and clients. That said, Facebook’s ad platform is the gold standard for social media ads if you’re interested in paid promotions. Follow this roadmap for daily, weekly, monthly, and annual social media tasks. Andy, great tips! That may be one reason why Instagram posts include often have tons and tons of hashtags. By signing up you agree to our Privacy Policy. 2. Most social media posts get almost no traction, while a small percentage of posts get huge engagement. The whole social media industry is now much clearer to me, and I shall look forward to putting in practice as much of your advice as I can. But the results are exponentially better. In these social media post examples, we’ll use Twitter, but these guidelines are relevant to every social network. The checklist should be considered alongside agency-specific guidelines and policies governing social media use in your workplace. First of all, I believe that this article is great to allow users to engage users on various platforms. I have a question for you regarding the thumbnail images you use for blogs. How many tweets to send on daily. Social Media Networks A)FACEBOOK CHECKLIST Post once or twice a day. They’ll love it. Thanks! Read on to learn: Which tactics help most to create a strong social media presence across the most important channels. I want to provide an easy checklist that you can use for posting on Facebook, Instagram, Twitter, or LinkedIn to help get you started: 1. I’d suggest using this content calendar in conjunction with Process Street’s social media image design checklist or the social media etiquette checklist. Fortunately, this post has condensed the most important social media best practices every business should follow in one easy-to-skim list. Users and prospects alike usually inquire through private messages or direct mentions, so this is an excellent place to start daily social media tasks when logging on. What are my audience’s … If you reached out to a person or two to get a contributor quote while writing, now is the time to mention them when you share. Start by looking at your calendar. Especially in a super crowded space like social media, more time and attention on each social media post is the key to much better engagement. And those first few likes, comments and shares can trigger the algorithms that push you to the top of the streams. From what I’ve seen, Videos seems to increase the engagement rates. Did you write an article about changing careers from clinical research to government regulation? “Clickbait” is a headline that attracts a visitor, but an article that doesn’t live up to the promise. These are all awesome tips for improving social media engagement rates. Some social networks let you add a tiny gallery of images. Co-Founder / Chief Marketing Officer of Orbit Media. Thank you for this!! Perform a social media audit. September 12, 2016 facebook. Social Media Post Checklist. So use them only if you believe your content is more click-worthy than the other content on that hashtag. “Will make you” is clearly a powerful phrase in social media. If there is a compelling soundbite from the article, use it as the text in the social post. It’s also a way to bring the article to the attention to new people who might love it. Andy, Thank you for sharing. This checklist provides some questions to consider before you post personal information on social media. It gives them a better idea of what the content is all about. And if possible, ask your developer to have them mention the author of the article as well. I usually don’t put in the @ when I share my own posts. Social Media; To-Do Social Media Checklist For Your Business Marketing Activities [Infographic] There is the need for efficient use of time to accomplish the multiple tasks required, from daily content curation to keeping an eye on the competition. We’re 40 strong spread across design, development, and project management. Images are critical. We’ve found that the most valuable content on social media—the content that gets the most interactions, engagement, and virality—has one of these two components. . Ultimate Social Media Checklist for Business Owners You heard promises of huge growth if you just started marketing your business places like Facebook and Instagram. One click and you’re done! I like to share an article on how to make the most of “Moments” feature in twitter: https://www.globalmediainsight.com/blog/twitter-moments/. Use Custom ads to promote your website and business deals. Few marketers do this, so it’s a good way to help your posts stand out. These three checklist helps to keep you from feeling overwhelmed with managing your social media. You can print it out and keep it next to the computer for quick reference when you’re creating social media content. Very little can be taken back on social media. Facebook. It’s easy to imagine how this sample post would get more traction than just a simple share. Both the social media checklist doc and spreadsheets can easily be edited, so if you have additional daily, weekly or monthly tasks that may be specific to your business or niche, you can add them. Here are examples of my favorite 3-word trigrams from Steve’s research: For most marketers, the explanatory trigrams are more useful in marketing than the emotional ones. With a monthly social media audit, you can look for. ), 15 Unique Ways to Find Facebook Content Ideas [Infographic], How to Use Social Media for Your Small Business [Infographic], Include a featured image and relevant meta description in your post, Make sure you have a social sharing button, Figure out how many times you want to post a day, Use paid ads to promote content, increase awareness and offer discounts. Even a little more effort can move you much higher up the results curve. Breonna Bergstrom. They can increase the visibility of your social posts, especially hashtags for trending topics. Hi Andy! You’ve got plenty of room, so why not write two headlines? Find and mention people with “zombie” and “corporate tax” in their Twitter bio. Tweets should include, Promote posts from influencers in your industry, Add boards clients would be interested in, Make sure pins and linked back to your website, Create a video that showcases your expertise, Ask questions from fans and create videos to address them, Find great posts and convert them to slides. For marketers, the importance of posting regularly and generating engaging content is well known. A Checklist for Social Media Marketing that Actually Helps STEP 1: Define your audience. Make a commercial for everything you make. The Monthly Social Media Checklist 1. In order to maximise your social media post engagement, it is essential to create segmented strategies for all of your channels. They may even reshare your post with a simple click. If your website is properly programmed, the featured image from the article will automatically appear in the social post when shared. WOW WOW WOW. Social media has a ton of benefits beyond marketing, and is great for customer service, sales, human resources and more. By Juan Martinez. If they see yours, that’s good! It appears in headlines that trigger curiosity (10 Biochemical Disaster Stories That Will Make You Want to Sterilize Your Entire Lab) and in headlines that indicate a specific benefit (The 3-Point Checklist That Will Make You a Better Lab Technician). Adding these elements to your posts will increase visibility and engagement on everything you share. I’ll reach out to you on Facebook. Is this your experience? Thanks! So it’s ideal to mention people who are active in that network and likely to engage with the content. 22. FINALLY! Is there a benefit to including the title of the blog on the image itself? Use numbersHow to Increase Engagement on Social Media Posts by 529% 3. ☞ A pointing finger may be even better The idea of putting more effort into social posts is clear and effective. It could be educational or inspirational quotes. Together we can make an impact. When someone clicks a hashtag in any post, they’ll see all the posts with that hashtag. Mentioning others in your social media posts is a super powerful social media tip. Totally agree with you on the “No Click Bait”. Mentions help a lot! We strive to educate and collaborate with like-minded businesses to make a difference environmentally and socially. Respond to comments on your posts. Work a little harder on your social media posts. Click To Tweet Social Selling. Keyphrases aren’t important here. And when the headline is included within the image itself, it is much more likely to be read. Undoubtedly the biggest name in social, Facebook is somewhat of a mixed bag for business. Here are the types of people you can mention when sharing on social media: If you quoted someone, a mention is a way to let them know. With social media feeds getting ever more crowded, the battle for attention is constantly ramping up, and if you want to stop people scrolling on by your posts, you'll likely now need some level of stand out visual element in order to grab them and hook them in. You know a huge chunk of your audience visits social media at least once a day, so it seemed like a good idea. Daily Social Media Checklist. This is an article I will come back to again and again. © 2011-2021 Post Planner, Inc. All Rights Reserved. 1. Based on your objectives and the amount of content you have, decide how often you’d like to post on social media and on what days. Great article, engagement is so key for both businesses and bloggers alike. This can actually be done in seconds using the native video features of Facebook and LinkedIn. These easy-to-follow, no-nonsense tips highlight the basics of Facebook, Twitter, LinkedIn, Google+, Pinterest, YouTube & SlideShare. Social media content calendar tool #2: Trello The Buzzsumo research on headlines found that the top-shared posts on Facebook were 15 words long on average. Consistently cultivating engagement on social media is no easy task—but when done right it can drive a significant amount of traffic to your website and allow you to acquire new customers. If you did, be sure to grab the free cheat sheet with all 100 ideas. ✔ Adding a checkmark shows that something it’s actionable, Some social media networks will also support emojis. Better yet, go all in and make short social media videos describing the article. Line breaks increase the vertical height of your social post, making it more visually prominent in the social stream. Your first graph is hillarious, your time spent on post and your engagement are on the same axis meaning that the more time you spend on the post the more engagement you get, but the left / right part of the graph is meaningless. Do this well and they’ll be thrilled that you brought it to their attention. Mentioning or “tagging” someone is simple and it’s so fundamental to social media, that you’ve likely already done it hundreds of times. Create new images for social posts that include the author’s picture and a catchy headline. (Also, would just mention that LinkedIn does allow spaces, you just use a hard return: Shift+Enter). It’s worth the effort. In addition, your strategy can be used as a handy guide to keep you on track with posting and engaging regularly. Don’t just write an article and share it. If there is a more compelling image from within the article, such as a diagram, add it manually. Identify your target customer's demographic, including: Age; Gender; Occupation; Income Level; Educational Level; Type of Industry # of Employees; Type of Business; Revenue; STEP 2: Create shareable content. For a complete list, see How to Write a Headline That Won’t Get Ignored, but ignore the keyphrase tips. But don’t overdo it. Find and mention someone with those titles in their LinkedIn profile. Considering Steve Rayson’s recent research (and your in-depth coverage of it) we all need to work a little harder on these social shares. And make sure that these more playful, less formal characters fit with the voice and tone of your brand, or you may upset your boss. A Checklist for Teens Posting on Social Media Posted on August 14, 2014 With all of the cyber-bullying that goes on among teens and adults alike, this checklist , from Moving Traditions is a good resource for things to think about before posting to a social media site. Do this badly and you’ll look like a spammer. If they’re active on social media, they’ll see the notification and be glad for the mention. A Checklist for Social Media Marketing that Actually Helps, Ultimate Guide on Facebook Dimensions (for ALL Page and Feed Images), How to Download Facebook Videos Without Special Software (Ninja Trick! The quality and quantity of your responses matter here. Thank you for your brilliance in producing this complete and straightforward fact-based treatise to help practitioners of digital marketing succeed. People love to share stunning images. I never mention myself when sharing my own posts. I’m finding that posts in LinkedIn get exponentially more views and engagement if I don’t include a link. Research consistently shows that more visual social posts get more shares, engagement and clicks than other social media content. Share the quote itself on social media, mention them and link to your article. Steve Rayson’s research on 100 million headlines has decrypted the psychology of social media users. Plan ahead, implement, and use analytics to ensure continual improvement. A hashtag is a clickable keyword or topic, such as #contentmarketing, #blogtips or #Chicago. Feel free to edit it so it works best for you. Did you write a zombie-themed post about corporate tax accounting? If you mention someone who isn’t active on social media, they probably miss it unless they have email notifications turned on. Currently, all the social networks allow for line breaks, except for LinkedIn. Even if the message is short. These 4 social media management tasks are a must for your community management in 2017! Use this checklist to learn the steps to successfully engage with your audience on social media. Here’s a 15+ word, double-headline social media post example: Special characters add visual prominence. Thanks Andy… This article caught my attention as it came to me in an email. This is social, not search. Just notice how these characters stand out on this page: Social media has become one of the primary ground-zeroes for customer service. Designing, building, and supporting the web since 2001. Your channels supporting the web since 2001 here ’ s good many get... Image itself, it is essential to create the article as well explains my posts! 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