The guide was produced several years ago, but is updated regularly to make sure the information stays accurate. Like Home Advisor, they include CTAs at the end of their content where relevant so that person trying to figure out what to do about bed bugs knows who to call to help. I’m a sucker for a good pun. Estimated monthly organic traffic: <100 Launched in June 2015, Superdrug’s “Perceptions of Perfection Across Borders” campaign is a masterclass in content marketing. You get better at noticing the stuff that doesn’t work when it’s your job to make stuff that does. Can you partner with an influencer to record a video series or take photos to walk through the steps? Rover’s got a bit of advantage over most businesses when it comes to their content. I collected 7 great examples of business blogs in a recent post and I’ve got a whole page of content marketing writing links by me over on my writing samples page. Pair that with the fact that visual content is shared more readily on virtually all social media platforms and you’d be remiss not to incorporate visuals like infographics into your content marketing strategy. A gallery of real world marketing examples from successful companies. Podcasting, therefore, can be a secret weapon to amassing a cult-like following, or even just capturing your 1,000 true fans. Sometimes, you develop a piece of content that can benefit all stages of the customer journey, from the awareness stage all the way down to the retention stage. In this digital era, it’s important to embrace all forms of content to help your brand stand out. The pest control company Ehrlich has a great blog, deBugged that provides lots of useful information about bugs and other creepy crawly-adjacent subjects. But Moz is consistently good at it. After the piece of high-quality content is published, consider how you might repurpose that content into campaigns for other platforms to make the piece work harder for you. It is important that what you write in your marketing … Even if you don’t consider yourself a visual learner, research suggests that you’re more likely to recall and memorize information if it’s presented visually, and visual information is processed by the brain 60,000x faster than text. In order to provide their audience information so useful it could stand out in the marketing crowd, they put together an ebook that tackled the subject of how to switch from charging hourly to project-based pricing. The best content marketing examples all include repurposing as well to build a strong presence across multiple platforms with a small and agile team. The marketers at Wine Folly have broken the infographic up into smaller infographics to accompany their blog post about the same topic: They also repurposed the infographic into a product in and of itself — a poster. Content marketing needs to inform first, so you need to start from a place of producing content simply for your readers, and not solely getting them to purchase from you. In this blog, I explore 5 of the greatest examples of content marketing in the oil and gas industry and how to nail content marketing as a business and venture beyond just the standard business blog. Written content is certainly the most popular content type, but as we’ve seen in this post, content marketing spans audio, visual, and in this case, video content. She has the knowledge and experience necessary to help businesses improve product positioning, website SEO and PR efforts, as well as helping to write persuasive copy and effective content marketing. November 2, 2020. 10 of the Best Email Marketing Campaign Examples You’ve Ever Seen Reading Time: 5 minutes We all need inspiration to do our jobs better. All of that is shared in a casual tone that feels fun and relatable. I’ve just given you seven epic examples of content marketing to help inspire your own content. You don’t have to have hundreds of episodes and thousands of iTunes reviews to make podcasting a worthwhile content marketing format. A pillar of any content marketing strategy is comprehensive pieces of cornerstone content that guide your audience through a topic relevant to your product or services. One route many businesses are taking is creating content that goes really in depth. The best infographics visually communicate the problem that your product solves. Related Content: 7 Creative Ways to Make Your Blog Posts Stand Out. For a marketing email to stand out amidst all that noise, it has to be exceptional. (Ask me how I know.) A good layout can help you stay on track when writing your content. Published on Darling Escapes, the guide has enjoyed over 6,000 shares on social media: The guide was able to reach Darling Escapes audience which may not have been aware of CheapCaribbean prior to the partnership. This campaign uses influencer marketing as well as content marketing to extend the reach of both Sephora and the influencer, and get the content into more hands. Every week she includes a helpful lesson about marketing and/or writing, as well a collection of recommended links and tools her audience will find helpful. To build authority in your niche, generate awareness, build your email list and nurture your leads, take a page from Smart Blogger and create a go-to resource guide. 4. Many bloggers with large audiences will require a sponsorship fee. These days, in order for businesses to increase traffic and revenue, it’s essential to invest in content marketing — and therefore, expert content writing. Audio-junkie audience? When most people think of types of content marketing, they think of blogging as a starting point.Blogging helps you get visitors’ attention with helpful information, and provides content to flesh out your social media presence and fuel your SEO efforts, too. In case you’re blushing because you really don’t know where to start with blogging and content creation, check out the beginners’ guide from First Site Guide or directly get help from professionals to set it up for you . Because we’re so used to seeing bad examples, it feels really good to encounter examples of content marketing writing done right. Storytelling is the best way to persuade your audience to buy your products or services without engaging in direct selling. For all the attention email marketing gets in marketing circles, it’s rare to see it done genuinely well. It’s also one of the most popular content formats for mobile device users. If you’re new to all this, school yourself on the basic types of content marketing with this quick-fire crash course of old favorites. It’s more personal, more targeted, and more dedicated to reaching a specific set of users. And whether you are a marketing rock star or a total newbie – it is always good to learn from the best email marketing campaigns in order to improve your own content. ... 9 Things You Might Want To Know About Writing Content On Your Website. Creative content marketing — four hotel examples you should see. Be relevant in writing a marketing email. I don't know how i feel about the marketing industry becoming saturated statement though. LeadPages incorporated video content in the form of a free Email List Building webinar into their content marketing strategy to educate, engage, and introduce their target audience to the LeadPages product. As you can see from these examples, content marketing isn’t just publishing the occasional blog post. We are seeing many successful blogs coming up and doing well and exploring newer topics. It: This campaign undoubtedly works harder for the marketing team at Sephora and the featured brand. Objective #1: Generate $500,000 in revenue from online training courses by December 31, 2016. Brands are starting to use extremely bold colors and fonts to stand above other content, like in the marketing brochure example for EPIC. The 70-page book is structured like a conversation between two relatable professionals and lays out the case for a different approach to pricing that can help service-based small business owners make more. And in these examples, you’ve learned some valuable insights: With very few exceptions, content marketing works for every business. Meet them where they are with a podcast or audiobook. Producing content about marketing that doesn’t repeat what’s been said before and manages to provide something truly useful is a huge challenge businesses face. Want more examples of great content marketing writing to check out? When planning your next tutorial or how-to content campaign, consider whether you can incorporate other valuable marketing channels into the campaign. The book got reviewed around the web and collected positive testimonials from a number of key influencers. BP. As soon as you find the idea you are going to write about, research more. 57+ Content Tools, Tips, and Examples to Make Your Writing Better Editor’s note: You can’t have too many tips and tools to improve and inspire your writing. Your priority in writing a marketing email is the clarity of the subject as well as the content of the email. Reviewing different marketing strategy examples and tactics can also help you better determine what types of marketing campaigns are a good fit for your business. It’s not too good to be true. This campaign is brilliant because it introduces the sponsor company (CheapCaribbean) to a sizable portion of their target audience by getting in front of them via influencer marketing. The average office worker receives 121 emails every day. Writing Mistakes 7 Fixes Best Copywriter Resume Example Livecareer What You Need To Know About B2c B2b Content Marketing Examples 54 Content Writing Examples Tools Tips And Resources Content Marketing Done Right: 8 Examples You Can Learn From What makes content marketing truly great? How to Write Content for Email Marketing: 10 Timely Tips. The webinar content demonstrates the strategies being taught in the training using the LeadPages product, and there is an offer on the webinar replay page for 20% off the product: This helps LeadPages convert the webinar attendees into customers. Use this campaign as inspiration to plan your own webinar to collect email subscribers, engage with your audience and increase conversions. Editor’s note: You may have missed this article when CMI published it in 2016. Another one of the best content marketing examples comes from Nintendo. The two sites were also able to pool their resources to create a series of content marketing collateral, including photography, article content, and a video. Here are some of our favorite examples of content marketing from banks and financial institutions in the last couple years. To provide some of you with that feeling today, I’ve collected a few examples of great content marketing writing I’ve encountered. Want to perfect your cold email, boost referrals or improve SEO? This content marketing campaign is one of those. Text-based content will always play a part in digital marketing, but creating and promoting visual and interactive content can bring huge benefits when you get them right. If you haven’t dipped your toes into content marketing yet, it may seem daunting. Today, I’m going to show you 30 brilliant email examples so you can discover what the pros do to increase their email opens, click through rates, and sales. Sephora had a unique and undoubtedly effective approach to content marketing, using a series of Instagram Story videos to tutorial a product. Oh, and it doesn’t hurt that the newsletter’s name is a pun (What the Elle, get it?). Obinna Morton in The Book Mechanic. When you think of content, do you automatically think of articles and blog posts? 3 High-Converting Content Marketing Strategy Examples. This type of content exists: it’s called a webinar, and it can be your secret content marketing weapon. There’s no way that you could avoid opening this brochure to learn more. I know I wouldn’t be able to! The content marketing examples we’ve selected for you will give you ideas. 8. Running out of ideas for resource guides? 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