How your page has grown in the past and how it is currently growing. (720) 432-4632 –, Facebook Ads and Apple iOS 14 Changes: How to Prepare, Facebook Ads Shut Down: 2 Issues to Watch, Adding the Facebook Pixel to Multiple Sites, Facebook Marketing All-in-One for Dummies, Learning Limited in Facebook Ads: What it Means and How to Respond. Clients take a look at averages and totals that summarize results obtained for money spent. But if you’re not seeing many comments (even though you should be getting them), then there’s a problem. A more formal report can have different levels, too. With that said, here are some helpful demographic statistics in the US according to Pew Research: If you have never conducted a social media audit before, you may find it a little difficult or even intimidating to get started on it. I co-authored the book Facebook Marketing All-in-One for Dummies and  I was the Community Manager for Social Media Examiner for over two years. The burning question is, how do you as a business get the most out of, What strategy is working and giving you optimum results, What isn’t working and is repeatedly failing to give good returns, What can be done to achieve better results on your chosen social media platforms. Please keep in mind that it’s not just about finding the right channel here. Want to try the social media audit template yourself? Right from the engagement rate to number of Likes received to the audience demographics — by understanding Facebook Insights, you will know: It doesn’t matter how big or small your Facebook Page is. Your social media audit should efficiently help you find the answers for the right questions, so that you’re constantly improving. This doesn’t necessarily mean that you have to spend a lot of time conducting it. Because social media management is ongoing, it represents recurring income for you as a business owner. The first time you created your Facebook page, you may not have thought of the importance of adding even the most basic details. Initially, your social media audit will take some time. How Do You Do a Social Media Audit? An audit assesses how well your current activities are working for you, what needs adjusting, and what is no longer working. LYFE Marketing, Copyright All Rights Reserved © 2020, This is exactly why social media marketing is slowly but steadily becoming one the most powerful forms of Internet marketing. Remember, when your profile is complete, it shows you are professional enough to take care of the smallest details. Should You Run Facebook Ads During a Crisis? Which means you’ll be ahead of your competition of you take care if your profile. The idea is to focus on the basics first and then move forward to dig deeper — depending on how far you want to improve your social media marketing. This obviously makes a huge impact on your overall social media campaign. Social media is not a new or strange tool for marketing a business online. Do they have a complete About Section with website listed? When you’re finished, you’ll have a single strategy document for all your social channels, with key details at your fingertips. With proper planning, you can do a social media audit in as little as 15 minutes. dollars invested in social media advertising. There are many companies that don’t see it as an important step, and end up losing more than they should with their social media marketing activities. Do they have a way to measure their progress such as Google Analytics in place? Do you have clients that need a social media audit? Consider implementing on our. Even though Facebook may not be Google, it is still where many users are searching for relevant businesses. A social media audit is critical for a social media campaign that gives a positive ROI. As you audit your social presence, make a point to double-check that your profiles “match” when it comes to creatives, promotions and campaigns. From that, you can check you are operating on the best social channels for your brand, and that you are running each account effectively. Consider implementing on our social media management services. To create a content strategy that engages and motivates your audience, you need to do a comprehensive social media audit. Do they have at least 5 boards with 5 Pins? In a way, you are right. We do this fairly often for clients, and they often ask us exactly what it entails so they can audit their social media activity themselves from time to time. A social media strategy is a summary of everything you plan to do and hope to achieve on social media. It could either mean that your content is not interesting enough or isn’t that relevant. Save my name, email, and website in this browser for the next time I comment. Even though measuring the metrics on Instagram is crucial, audience insights are not as straightforward as other social media networks. In this case it could be part of your hourly rate. With proper planning, you can do a social media audit in as little as 15 minutes. You also need to take a look at the comments your visual content is receiving. The basis of a social media audit is to compile the client’s social media assets for an accurate assessment of their online presence. Here are 12 tips to conduct a social media audit. You already have access to every tool you need to conduct an effective social media audit, so why not take the step? And it’s. Put in the time to analyze it line by line to ensure you’re not skipping any important details. Or else you lose a potential customer. The reason why Facebook Insights should be a part of your social media audit is the fact that it has multiple data points for you to measure. You can then decide if you want to keep all of them, or be less active in some. Hashtags are used by everyone, right from individual users to big brands. Are they using good keywords in Board titles? Using a social media questionnaire for your clients will help you be a more efficient social media marketer, as you’ll start planning your strategy with all the information you need. What your Facebook marketing strategy is achieving you and if you need to tweak it anyway. By knowing the weaknesses and strengths of your execution, you’ll be in a better position to improve it. For solopreneurs or entrepreneurs with a personal business page, all you need to do is use a high-res picture of your face, that’s all. Anybody can hit a like to a photo, but it takes someone who is really engaged to actually leave a meaningful comment. See the number of followers they have (and are consistently gaining) along with the level of engagement generated on their page or profile. Conducting a social media audit is a key part of your campaign strategy. A social media audit doesn’t have to be long or tedious. An easy way to do it is by creating a Facebook audit checklist. However, the process is simple and straightforward. You can weave this into your strategy costs or charge as a separate service. What does this have to do with a social media audit? Analyzing the success and failure of your social media campaign in terms of conversions and finding out what factors are actually affecting the core conversion rate. But for written work, you will need to make sure you allow enough time to do the evaluation and write up the results. Running a social media audit isn’t something that needs to be done weekly, monthly, or even quarterly. So when someone visits your profile, they ought to know about your company and what you offer to help them make a decision. You just need to be where your target market is at. Here’s a social media audit checklist that can help you get started: 1. When applied to social media marketing, these actions could be of your prospects, customers or your own. Now that you have the basic analysis out of the way, you can create a comprehensive action plan for the overall improvements that you will be making to each of your profiles or pages. Work on the following elements to ensure you have an attractive and engaging Facebook page: A high resolution image of your logo paired with a simple cover photo can sometimes be enough to draw the attention of your target audience. It’s also about finding the right balance between channels to make your social media strategy successful. Which can only be seen and understood with the help of the right metrics. Keep it concise. The data offered by Facebook Insights is a goldmine which makes it an analytics tool that no social media marketer can afford to ignore. In this article, I’ll share with you how I go about social media audits and my process. This doesn’t necessarily mean that you have to spend a lot of time conducting it. 5 Key Questions to Ask When Landing Your Next Social Media Client By Nick Usborne. If you look at the stats, worldwide social media advertising investments are predicted to grow from 32 billion US. You might try doing an sample of one of their sites as a way to gauge what to quote. If you’re starting out on Instagram, you may not be worried about engagement. Are you looking for tools to help you analyze the content on your competitors' social media profiles? Round up a few influencers in your industry and study what they do to effectively manage their social media image/brand. Is their website listed in their profile? So by measuring the engagement your hashtags are generating, you’ll know which ones to use and which ones to avoid. Or maybe this is a special service you offer with the opportunity to have you do the work for your client. It’s also worth noting that the United States happens to be the leading market with more than 14.8 billion US. However, as surprising as it may seem, there are still many online marketers and businesses that are unsure about leveraging social media for maximum results. There are many amazing Social Media monitoring tools that are designed to help you understand what your clients want and need, so that you can adjust to … The strategy will describe the situation you want to reach in … A social media audit is an examination of your business’ social media presence to determine whether the work you are putting in is worth the return on investment. Step #1 List Accounts There are many elements to factor into your budget, including: Ad spend; Cost of management tools Now, measuring social media engagement is not just about your top performing posts or the amount of “likes” your imagery has generated on your Instagram account. How to Do a Social Media Audit for Clients. (including retweeting and tweeting others). A social media audit is the process of evaluating the overall performance of your social presence. Look at your competitors who are getting good results to see what type of content they post and how often. Check your profile images and other pictures associated with your page to see if it is consistent with your brand. While some inexperienced social media managers may choose to charge hourly, this quickly becomes a problem. So when someone visits your profile, they ought to know about your company and what you offer to help them make a decision. Do they have a good cover photo? There are no exceptions because people have started to use Facebook for searching products and services. And it’s delivering results too. Have they connected their other social accounts in their bio? Any copy/content that you add to your Facebook profile needs to be assessed. Ensure that the … On the surface, social media networks work towards connecting people with their family, friends and colleagues. Have double-checked the links that go out to your company website and other social profiles. How can you do a social media audit? This is different from the overall engagement your content generates. Are they regularly Circling and being circled. What did you find? The burning question is, how do you as a business get the most out of social media marketing if you are unaware of what’s working and what’s failing? The meat of a social media audit comes down to digging deep: using analytics to evaluate the job already done, and uncover ways to do better. Use Social Media Monitoring Tools . Learn how a social media audit is like a health and wellness check up for your brand's marketing results. This might be part of a consulting session where you go through their sites one by one and point out things that need to change. by Andrea Vahl | Mar 24, 2015 | Social Media | 3 comments. The idea is to focus on the basics first and then move forward to dig deeper — depending on how far you want to improve your social media marketing. In order to conduct an effective social media audit, it’s crucial that you start on the right note. This lets you focus in the right direction and ensures you’re not wasting time on activities that are not worth it. What are their competitors doing on social media? Because when you’re hired to do social media work for a company or organization, they’ll need your help on an ongoing basis. Used by top digital marketing agencies to create white label Social Media dashboards and reports for clients. Lauren specializes in social strategy, which includes performing social audits for Convince & Convert’s clients and helping brands make social media work for them. If you find an increase in this metric, it means that you are doing it right. A social media audit is a process you go through when you hunt down all your organization’s social media channels, compiling as much information as you can about them. This is exactly why social media marketing is slowly but steadily becoming one the most powerful forms of Internet marketing. Which is why analyzing the aesthetics of your Facebook page is a critical part of your social media audit. Not just of small businesses, but also of many known brands. When you are looking at someone’s social media sites, you are typically looking at 3 main things: Then you want to look at more specific things: I usually use my social media checklists to help give structure to the audit and I will give links to each checklist but also provide highlights to watch for on each platform. It guides your actions and lets you know whether you’re succeeding or failing. That’s a massive jump in a short period of time. Besides making your page look professional, these details also help your social media profile. You can analyze the following to make sure you’re doing a proper social media audit for your Instagram account: When you create content for your Instagram account, you want to ensure that it is working. What matters is you are not ignoring the details. By keeping an eye on this one metric, you can improve the quality of your content overtime. Keep in mind that as a business, it is not necessary for you to be on every social media platform out there. Don’t make it so lofty and broad that it’s unattainable or impossible to measure. What types of content are they producing that will help their social media strategy? Share your comments in the thoughts with us below. In order to conduct an effective social media audit, it’s crucial that you start on the right note. Landing a new social media gig can put a smile on your face for months. It helps your followers understand what your business is about and also lets you connect with your brand story. Of course not. In this video i (Tom Spencer) show you how i create social media marketing audits for businesses. Hashtags are used by everyone, right from individual users to big brands. You can use tools like Snagit or Camtasia for pre-recording. If and when you do your homework efficiently and focus in the right direction, you can do a proper social media audit for your Facebook pages in a few minutes. ... UK, the company took on Australian clients when Ben emigrated to Brisbane in November 2006. However, using the wrong imagery can and will affect your page’s ability to attract relevant followers. And one of the most effective ways to do that is to measure engagements per follower. Here is a list of actionable steps you can take to conduct an audit of your current social media activity. Your social media marketing is incomplete without a complete business profile. Compare how engaged they are for each network and try looking for indicators as to why. However, given the fact that Instagram is becoming one of the most important marketing platforms for social media marketers that you need to add to your social media audit. How come? ... You can run audits for your client websites, add results to client portals, online dashboards and show your progress in automated reports. If you want to conduct a successful social media audit, you must evaluate your budget and how you spend your money. Uncovering opportunities that might have been missed without a social media audit. Or it could be a deeper dive where you go into the strategy of how to get more leads with social media compared to what they are doing now. Do your goals match your core marketing strategy? Which in turn can help you increase your follower count. You need to revise your marketing strategy time and again and that involves your social media audits too. Variety of content – images, links, videos, promotional content. But when it comes to Instagram, it’s a whole different ball game. Maybe it’s a new client and you need to start with a list of improvements that they can make. Either way, you want to make sure you look through everything before offering your services to make sure you’re up for the task! Using this metric you’ll get an understanding of the number of comments/likes a post gets “per individual follower”. Also, make sure the images you use are high quality for best results. Which means, you can fix them on time. Contact us to learn more about our package options today. You can also see my post on how to price your social media services to get some ideas on pricing. Not the DIY type of business owner? At then end, they have a list of action steps that they need to complete to improve their social sites . Conducting a social media audit will help you refine your social media strategy. For the cover photo, you can get creative with a tagline or something that can impress your audience. Understanding the execution of your campaign and see where it lacks. Role at Matter Solutions Director and do-er of things. Social media sites like Facebook and Twitter will offer you the needed access to analytics data so that you can improve your social media marketing campaign. Questions such as…. Even though Facebook may not be Google, it is still where many users are searching for relevant businesses. Observe how competitors and influencers use imagery on their profiles and how it is helping them with their branding efforts. Just like a huge house-cleaning task, a social media audit makes your campaign cleaner and smarter. By completing an audit, that includes an analysis of owned marketing assets, you better understand how content is being created, what content is being effectively repurposed and what is developed specifically for social media only. Automated Social Media reports for Agencies and Freelancer. (not too busy, nice design, well-branded). You may argue that the look and feel of your Facebook page isn’t that important. dollars in the coming year. Because your target audience and followers will simply see you as a brand that is not serious about its social media presence. It involves the vital steps required to analyze and review three main factors of your social media marketing: The popular Pareto principle says that 80% of your results come from 20% of your actions. There are a number of valid reasons to do a social media audit, some of which are: Doing a social media audit gives you a whole new clarity that you wouldn’t have found before. In short, having a business profile with a personality, it’s worth it. It provides a good starting point for improvement, and removes any immediate hurdles or blockages that may have been hindering your campaign. Are they using some form of lead capture? Managing your social media platforms are now easier than ever. An optimized profile and cover picture that is of the right size, Imagery that is not only Facebook-friendly but is also professional, Verification check mark to show your business is authentic and real. As you do more of these, you will then get a better feel for how long they take. This is an essential step in a social media audit (as well as a core part of your social media audit report) that many marketers forget. Six Social Media Discovery Questions We Ask Every Potential Client These simple discovery questions tell us everything we need to know about how social fits into a brand’s big picture. Even if you aren’t doing this for clients, take a look through the article to see where you might improve! Do you want to give out that image? They learn about brands, follow them and research them on Facebook before doing any business with them. However, as you move forward, you need to see how your content is performing. This doesn’t necessarily mean that you have to spend a lot of time conducting it. There are no exceptions because people have started to use Facebook for searching products and services. Once again, remember, a complete profile with optimized information lets people discover you through the big G. Today, for many internet users, Facebook is where it all starts. It shows that people are consistently finding your content interesting and your page worth revisiting. But in the end, it will allow you to make many minor tweaks that will only enhance your social media marketing campaign on a broader scale. Portraying your brand in a positive light in front of your prospects and customers. The more people are engaging with your posts, the higher is your engagement per follower. Do you want to create a strong social media content strategy? Whether you’re a social media marketing consultant or agency taking on a new client, or a business that’s outsourcing your social media marketing, the proper transfer of assets and key information about how online marketing should be handled is a necessity. Do you have clients that need a social media audit? Have claimed your Facebook page URL name that reflects your brand (example: Facebook.com/brandname). My clients often ask me to undertake an audit of their social media accounts so we can benchmark their channels, set some KPIs and develop a social media strategy. Next, analyze competitors and influencers…. 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